03
New business leaders seeking to start small with limited resources, minimize risk, and rapidly test and validate assumptions
02
Managers with limited understanding of U.S. business practices and customer needs, or who may lack confidence in their business plans
01
Business leaders who are tasked with North American expansion but are unsure where to begin
Recommended for
04
厳選した企業への深いコミットメント
過去20年以上にわたり、日本企業の北米市場進出に伴う課題解決に取り組んできた経験から得た知見と独自ネットワークを活かし、現地の商習慣や顧客ニーズを深く理解しながら、事業のローカライズを支援します。
Features
Proven track record supporting Japanese companies' North American expansion
02
With over two decades of hands-on experience guiding Japanese companies into North America, Webrain brings more than insight—we bring edge. Our proprietary networks and market-tested expertise unlock a deep understanding of local business dynamics and customer expectations, driving true localization that lands with impact.
03
Building self-sustaining teams
We don’t just deliver results—we build capability. Webrain transfers proven best practices directly into your team, equipping them to lead with confidence and operate independently. From local hiring to sharpening sales execution and in-house marketing, we strengthen your organization from the inside out—so growth isn’t just achieved, it’s sustained.
Fail fast, learn faster
01
We lead with execution, not endless planning. Our approach is fast, focused, and grounded in reality—crafting strategies that move, launching lean sales and marketing pilots, and pressure-testing ideas through direct market feedback. It’s not just theory. It’s momentum
Webrain is powered by seasoned professionals with over 20 years of frontline experience in the U.S. market. Beyond our core team, we tap into a dynamic network of 60+ specialized experts—ready to deploy their insight, skills, and sector-specific intelligence when and where it counts. It’s not just expertise—it’s a force multiplier for your global ambitions.
Team
Dwight Wheaton is a seasoned U.S. attorney with over 20 years of experience advising multinational corporations on complex transactions with American firms—including multi-billion-dollar mergers and acquisitions. His deep expertise in U.S.–Asia business relations makes him a trusted legal strategist for cross-border deals and international growth.
Expertise:
-
M&A, divestitures, joint ventures
-
investment financing (equity and debt)
-
Strategic partnerships, PMI
-
Corporate governance, compliance
-
Cross-cultural issues in manufacturing, technology, software, IT, and services
Dwight Wheaton, President
With over three decades of expertise in new business development and international sales, Masa brings a truly global perspective. His career spans 10 years in Japan, 2 years in London, and a pivotal move to the U.S., where he served at one of Japan’s largest trading companies in both New York and Silicon Valley. Since settling in Seattle in 1995, Masa has continued to bridge cultures and markets, driving innovation and strategic growth across borders.
Expertise:
-
Cross-cultural operations
-
Strategic alliances, joint ventures, investment, PMI
-
Cross-border new business development (content, system development, software services, localization)
-
In-depth knowledge of sensory and sensing technologies
Masa Iwasaki, Co-Founder
Our support isn’t one-size-fits-all—it’s precision-built. We tailor every engagement to match your business phase, strategic priorities, and growth trajectory. Whether you're entering, scaling, or transforming, we align with your objectives and move with intent.
Services
-
Clarify goals for U.S. business and facilitating clear and effective team dialogue
-
Market research, including competitive analysis, customer insights, and expert interviews
-
Target audience identification and persona (ICP) development
-
STP analysis and articulation of unique value proposition
-
Sales strategy optimization, including channels and pricing
Actionable Strategy Development
-
Design and implement high-impact campaigns for maximum results, despite limited resources
-
Select local marketing partners and manage high-performing task teams
-
Increase brand awareness through digital and experiential marketing
-
Execute influencer and community marketing strategies
-
Perform data-driven optimization of e-commerce conversion rates
Marketing Execution Support
-
Identify and negotiate with local partners (sales agents, distributors)
-
Prepare for and operate high-impact trade show and expo appearances
-
Reach key B2B decision-makers through our investor networks
-
Develop and refine sales materials for consultative selling
-
Build lead generation and outbound sales systems using LinkedIn
Sales Execution Support
-
Provide second opinions on licensing, distribution, and sales contracts
-
Support local entity setup, office opening, and visa/work permit acquisition for assignees
-
Screen and connect with the best-fit legal and accounting partners
Back Office Support
Voice
お客様の声
30代女性・食品メーカー
アントレプレナーの方との出会いから、悔しさを感じた。
彼らのエネルギ ッシュに戦う姿勢に刺激を受け、『自分だってやればできる』と体の中から感情が湧き出てきたことに気づくことができた。
一言コメントが入ります！入ります
30代女性・食品メーカー
アントレプレナーの方との出会いから、悔しさを感じた。
彼らのエネルギッシュに戦う姿勢に刺激を受け、『自分だってやればできる』と体の中から感情が湧き出てきたことに気づくことができた。
一言コメントが入ります！入ります
30代女性・食品メーカー
アントレプレナーの方との出会いから、悔しさを感じた。
彼らのエネルギッシュに戦う姿勢に刺激を受け、『自分だってやればできる』と体の中から感情が湧き出てきたことに気づくことができた。
一言コメントが入ります！入ります
The U.S. Entry Support program isn’t just guidance—it’s partnership in motion. Whether you're launching into the U.S. market or scaling existing operations, Webrain embeds seasoned experts directly into your team. From strategy to execution, we move with you—shoulder to shoulder, fully accountable, fully committed.
Breaking into global markets isn’t just hard—it’s unforgiving. For Japanese companies, the overseas expansion success rate hovers around 30–40%, with the U.S. standing as one of the toughest arenas. The usual pitfalls? Relying on domestic playbooks that don’t translate well, and disconnects between HQ and local teams. But when expansion works, it’s never by accident. It’s driven by a trusted local partner—someone with deep market intelligence and the grit to navigate alongside you. That’s not just support. That’s strategy.
Breaking through the 30% success rate barrier
the 30% success rate barrier
Breaking through
US Entry Support
A trusted partner for your North American business expansion — we’re with you from strategy to execution.
思考と実行の両輪で支える、
北米事業の信頼できる
パートナー
A hands-on lab to accelerate your U.S. market entry and growth