Webrain Reports Archive
#229 - The State of FAST and vMVPD:
Opportunities and Challenges That Lie Ahead
The video streaming market has undergone a major transformation in recent years. SVOD (Subscription Video On Demand) is close to saturation, while AVOD (Ad-supported Video On Demand) and FAST (Free Ad-supported Streaming Television) are growing rapidly. ResearchAndMarkets forecasts that the global AVOD market will grow from $19 billion to $31 billion by 2027. In addition, Omdia says FAST's global revenues are expected to reach $12 billion by 2027. However, SVOD is not expected to be eliminated, and hybrid models combining AVOD and FAST are predicted to become the norm.
Media companies are also seeking new monetization strategies that do not rely solely on subscription and ad revenues. A prime example of this is the integration with e-commerce. For example, Paramount Global has partnered with Walmart to develop lifestyle bundling, where subscribers to Walmart+, its paid membership program, can use Paramount+ at no extra charge. Roku has also partnered with food delivery service DoorDash to introduce shoppable ads, which allow partnering restaurants and supermarkets to display interactive ads on Roku’s screens.
This Webrain Report provides an overview of the AVOD, FAST and vMVPD (virtual Multichannel Video Programming Distributor) markets and the strategies of streaming companies, as well as ATSC 3.0 (IP-based TV broadcasting) led by local broadcasters, the prevalence of data-driven CTV (Connected TV) and new ad formats.